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    Stay In Touch
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    About Abacus
    We do things differently.

    Abacus Data is a boutique market research firm committed to delivering strategic insights, compelling content and accurate data through both quantitative and qualitative research methods.

    Helping our clients respond to generational change and technologil disruption is what we do.

    Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders – be they employees, members, elected officials, or customers.

    We conduct omnibus polling on a biweekly basis, at minimum, which is a cost-effective means of surveying the nadian general population on 10 or fewer questions. For more information on our omnibus survey or to explore custom research options, please contact us.

    Who's Cited Our Work

    CBC
    The Globe and Mail
    Bloomberg
    BBC
    Huffington Post
    CTV
    New York Times
    Chatelaine

    Good data drives success.

    Good data tells your story.

    Good data builds consensus.

    We meet leaders all the time who aren't sure which choice is the right one. They struggle to achieve their objectives.

    Our work helps respond to challenges and take advantage of opportunities every day.

    Including:

    • Testing messages to decide which one will ptivate and motivate the right audiences through creative qualitative research.
    • Assessing the impact of big events on an organization or individual's image and brand through reputation research.
    • Demonstrating public support for policy and politil action through public opinion research and polls.
    • Informing big decisions and strategies with stakeholder intelligence through membership, employee, and stakeholder studies.
    • Exploring how audiences will react to new product or service offerings through surveys, focus groups, and one-on-one interviews.
    infocus with David Coletto

    Introducing inFocus with David Coletto, in-depth conversations and data on issues nadians re about.

    Learn more

    Our Latest Research

    The Abacus Data Generational Change Practice

    Whether studying nadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
    Learn more
    Abacus Data

    Who We've Worked With

    TD Bank
    Google
    BCC
    nnabis
    CBA
    Esso
    CBC
    Nat Union
    CPA
    LCBO
    Teck
    Nav
    Shaw
    ACPA
    Trucking
    CN
    CREA
    FCM
    HBC
    Syncrude
    What n Abacus do for you?
    Let's talk.